An updated corporate website has been introduced at www.deif.com to reflect the brand identity.
"While DEIF has transformed over the past years, the brand perception has not evolved at the same pace," says Vibeke Traerup, Senior Global Marketing Manager. "The rebranding marks a more modern DEIF and reflects a global, sustainable focus supporting the company we are and want to be.”
The new brand identity was revealed internally at a global event on the 8th of February. The external launch took place on the 1st of March, and the new brand identity will be rolled out across platforms and media worldwide in the coming period. DEIF will be exhibiting at the Middle East Energy show in Dubai from 7-9 March, where visitors can explore the new layout and where DEIF also reveals a brand new and revolutionising genset controller.